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  1.  8
    Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution.Huang Xiang, Ka Yin Chau, Wasim Iqbal, Muhammad Irfan & Vishal Dagar - 2022 - Frontiers in Psychology 13.
    Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy. Despite the popularity of social commerce websites, some consumers are still hesitate to use them. This study aims to evaluate the factors that influence the adoption of social commerce. A sample of 721 Chinese We Chat users took part in the research. The findings reveal that social capital mediates the positive effect of social (...)
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  2.  10
    Influence of Ambidextrous Learning on Eco-Innovation Performance of Startups: Moderating Effect of Top Management’s Environmental Awareness.Shi-Zheng Huang, Jian-Ying Lu, Ka Yin Chau & Hai-Liang Zeng - 2020 - Frontiers in Psychology 11.
    Ecological innovation is an inevitable trend for firms to enhance competitiveness and sustainably operate in the context of green economy. The previous literature has rarely discussed the influence of ambidextrous learning on the eco-innovation performance of startups and ignored the moderating effect of top management’s environmental awareness from the perspective of microscopic psychology. We have conducted a questionnaire survey on 212 firms established within 4 years in the Pearl River Delta of China, using the structure mode and the PROCESS by (...)
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  3.  7
    Modeling COVID-19 Impact on Consumption and Mobility in Europe: A Legacy Toward Sustainable Business Performance.Waqar Ameer, Ka Yin Chau, Nosheen Mumtaz, Muhammad Irfan & Ayesha Mumtaz - 2022 - Frontiers in Psychology 13.
    This article has explored the impact of coronavirus disease 2019 -induced decline in consumer durables and mobility on nitrogen dioxide emission in Europe by providing empirical and graphical justifications based on consumer price index and gross domestic product deflator indexes. The empirical estimations show that carbon dioxide and NOx emission along with other greenhouse gases drastically decreased in the wake of COVID-19-induced lockdowns and decrease in the demand of consumer goods in Europe. This means that COVID-19 improved environment in the (...)
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  4.  25
    The Influence of Undergraduate Entrepreneurship Education on Entrepreneurial Intention: Evidence From Universities in China’s Pearl River Delta.Jing Li, Shi-Zheng Huang, Ka Yin Chau & Liqiong Yu - 2021 - Frontiers in Psychology 12.
    Entrepreneurship may be taught, and entrepreneurship education is flourishing at colleges and universities. However, previous documents show that entrepreneurship education is inconsistent with the research conclusions of entrepreneurial intention, which is a lack of discussion on the mediating effect of government subsidies from external resources. Based on the cognitive behavior theory, a mediating effect of entrepreneurship education on entrepreneurial strategy and entrepreneurial intention is built. By collecting the data of 334 questionnaires of college students in Pearl River Delta in China, (...)
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